Behind the Barn Doors: The Hungry Thing I Stopped Feeding

The Hungry Thing, and Why I Stopped Feeding It

It started out small.

A quiet voice that said, “One more event. One more product. One more way to prove you’re worth it.” I fed it, thinking it would be satisfied, that once it saw my effort, my worth would be undeniable.

But the hustle is a hungry thing. It doesn’t care how much you’ve already given, it just asks for more.

More hours.

More proof.

More of you.

And every time I fed it, it grew.

Somewhere along the way, I realized I was spending more energy keeping the hustle full than keeping myself whole. My days were packed, but my joy was starving. The magic of Wildberry, the very reason I started all of this, was getting lost under the weight of my own proving.

So I stopped feeding The Hungry Thing.

And that choice is shaping everything about what comes next at Wildberry.

The Hunger That Never Ends

The hustle doesn’t just take, it teaches you to believe you need it. That without it, you’ll disappear. That your value depends on staying in motion.

Feed it once, and it comes back twice as loud. Feed it twice, and you start to forget what it feels like to decide from vision instead of urgency.

And when you’re feeding the hustle, you stop feeding yourself. You stop noticing the sunset because you’re already planning the next market. You stop walking the fields just to listen to the wind because you’re rushing to package one more order. You stop making choices from a place of abundance, and start making them from depletion.

Why Wildberry is Changing

This land isn’t here to be chewed up by the grind. It’s here to grow things from flowers + food, to connection + stories. And for that to happen, it needs time to rest. We need time to rest.

So, we’re pulling our hands away from the hustle’s table.

We’re clearing our future calendar of “just because” events and keeping only the ones that feel alive to host. We’re swapping constant noise for intentional storytelling, the kind you can taste in a seasonal tea blend, smell in a hand-poured candle, or feel when you step onto the farm on a golden afternoon.

We’re trading the scramble for seasonal drops that feel curated and celebratory, not rushed.

We’re choosing depth over volume, presence over performance.

This isn’t about doing less. It’s about doing what matters most in a way that nourishes us as much as it nourishes our guests.

A Table Set for Something Different

I don’t know if you’ve ever tried to outrun the hunger of the hustle, but I can tell you this: it’s a game you never win.

There’s more life, more joy, and more magic when you stop feeding it. When you trust that your worth doesn’t depend on how much you produce, but on who you are when you’re present.

Here at Wildberry, we’re setting a table for something entirely different.

So pull up a chair. Pour yourself a cup of Mint Tea (or a pint of beer, IYKYK). And come sit with us in this new rhythm, one that is slower, richer, and rooted in the worth we no longer have to chase.