Behind the Barn Doors: What Taylor Swift Taught Me About Wildberry

Behind the Barn Doors is a series where I share the honest, unpolished truths of running Wildberry: the beauty, the grit, and everything in between.

Not everyone loves Taylor Swift, and that’s okay. This isn’t about the music, it’s about the story.

Because lately, I’ve been seeing myself in her arc.

Taylor built her career by pouring her whole self into her art... wide-eyed, generous, grateful just to be “in the room.” She gave more than she got, trusting the system would protect her. But it didn’t. Others cashed in while she was painted as too much, too dramatic, too ambitious. And when she stopped pleasing everyone, she was cast as the villain.

Sound familiar?

Wildberry 1.0 was born from that same wide-eyed generosity. We created space, lifted others up, and poured everything we had into building a community. But instead of reciprocity, we met extraction. And when we began setting boundaries, the story shifted. I went from celebrated to whispered about, from center stage to villain.

And it hurt.

But here's what Taylor Swift taught me about Wildberry: just like us, she didn’t stay in exile. She reclaimed her work, re-recorded her masters, and built something that could never be taken from her. She stopped performing for those who drained her and started creating for herself and for the ones who truly saw her. Betrayal became renaissance.

Wildberry 2.0 is our own reclamation. Smaller, slower, more intentional. Small-batch farm products, memberships, and farm events that sustain our family first. Boundaries around our time, energy, and vision. The courage to create what we love, not what others demand.

This season is our Renaissance. And like Taylor, we’re choosing to write the next chapter in plain sight, on our own terms.

So if you don’t hear from us much until January, that’s why. We’ll be behind the scenes tending the soil, building the container, and preparing to open our membership circle.

Because no one else gets to own our story. And the next chapter starts here.