Behind the Barn Doors: The Altar of Over-Giving
- Bridget Jones

- Oct 12
- 2 min read
Behind the Barn Doors is a series where I share the honest, unpolished truths of running Wildberry: the beauty, the grit, and everything in between.

For five years, I sacrificed myself on the altar of over-giving.
I laid down my body… the exhaustion, the sleepless nights, the aching bones after market days.
I laid down my mind… every idea poured into creating spaces for others to shine.
I laid down my financials… scraping and hustling, trusting that if I gave enough, it would circle back.
If I gave enough, they would finally see me.
If I gave enough, they would finally love me.
But altars built on over-giving always demand more. And when I finally needed to choose myself, the altar did what altars do: it burned me.
I was cast as the villain.
I was misunderstood.
I was called things I never was… a thief, selfish, dramatic.
But here’s the truth I’ve come to: the altar never deserved me.
Over-giving wasn’t devotion. It was depletion.
People-pleasing wasn’t generosity. It was survival.
And when the over-giving was done, and I chose myself, those I bled for were gone.
So I’ve dismantled the altar.

Wildberry 2.0 isn’t built on sacrifice. It’s built on sustainability. On rhythm. On protecting what matters most- our family, our farm, our home.
That means smaller. Slower. More intentional.
It means small-scale product drops, memberships, and farm events that sustain us first.
It means boundaries that protect our energy and vision.
It means creating from fullness, not from depletion.
The old way is done.
Wildberry 2.0 rises in January with our membership circle. If you want in, join the list. But let me be clear, Wildberry 2.0 will be for those who share the vision.
Because from now on we are here for the ones who believe in the magic we bring.
















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